Holiday Glow, Holiday Growth: How to Market Your Spray Tan Business This Season

The holiday season is one of the best times to remind clients that a beautiful glow isn't just for summer. From Thanksgiving gatherings and holiday parties to family photos and New Year's Eve celebrations, there's always a reason to feel confident in your skin.

For spray tan professionals, this season is an opportunity to attract new clients, encourage repeat appointments, and position your business as a holiday beauty essential.

1. Make Holiday Tans Part of the Celebration

Your clients are already planning their holiday outfits, hair appointments, and beauty routines. Make sure their spray tan is part of that preparation!

Promote your services around holiday events, including:

• Thanksgiving gatherings and family photos

• Christmas parties and holiday celebrations

• Winter weddings and special events

• New Year's Eve festivities

Encourage clients to schedule their appointments approximately 24–48 hours before their events, allowing time for their tan to develop and for the initial rinse according to the solution instructions.

2. Sell the Winter Glow, Not Just a Summer Tan

One of the biggest misconceptions about spray tanning is that clients have to look deeply bronzed.

Winter is the perfect time to educate your audience about the beauty of a softer, more natural-looking glow.

Think radiant, refreshed, and naturally glowing—not necessarily a deep vacation tan.

3. Create Holiday Packages That Encourage Bookings

Make your spray tan services even more appealing with seasonal promotions.

Consider offering a Holiday Glow Package, a New Year's Eve Glow Special, or a gift card promotion.

You can also encourage clients to book multiple appointments throughout the season, making spray tanning part of their regular beauty routine.

4. Use Social Media to Show What's Possible

Don't just tell clients about winter spray tans—show them!

Share natural-looking spray tan results, client testimonials, holiday preparation tips, and behind-the-scenes videos.

Create reels that highlight how a subtle glow complements winter outfits, holiday makeup, and special occasion looks.

Remind followers to book early, especially during the busiest holiday weeks.

5. Keep Clients Glowing Beyond the Holidays

Holiday bookings are a great opportunity to turn first-time clients into loyal, year-round customers.

Educate clients on proper spray tan preparation and aftercare, recommend suitable BEETTAN retail products, and encourage them to schedule their next appointment.

Your holiday clients could become your most loyal year-round clients.

Make This Your Season to Shine

The holidays are about feeling confident, celebrating special moments, and making memories.

With BEETTAN professional spray tan solutions and a thoughtful holiday marketing strategy, you can help your clients look and feel their best while growing your spray tan business.

This season, don't just create beautiful holiday glows—build a business that keeps glowing long after the holidays are over.