Grow Your Beettan Business: Mastering Google Reviews and Email Automations

Want to take your spray tan business to the next level? One of the most effective ways to build trust and attract new clients is by leveraging your current ones. By focusing on two key areas—Google reviews and email automation—you can create a powerful system that works for you, even when you’re busy with appointments.

The Power of the Google Review

When a potential client searches for "spray tan near me," what do they see? Your Google Business Profile is often their first impression. A stream of positive, recent reviews can be the single most convincing factor in their decision to book with you.

Why are reviews so important?

• Social Proof: People trust what other people say. A glowing review from a happy client is more powerful than any ad you could run.

• Boosts Your Ranking: Google's algorithm favors businesses with a high volume of positive reviews. The more you have, the higher you're likely to appear in local search results.

• Builds Trust: Reviews demonstrate that you're a legitimate, reliable professional who provides excellent service.

Automate Your Review Request

Asking for a review in person can be easy to forget. The solution? Automation. By setting up an automated email campaign through your booking system, you can send a friendly, perfectly timed request to every client after their appointment.

How to set it up:

1. Integrate Your Booking System: Almost every modern booking platform (like Square, Vagaro, or whichever you are using) has email automation features.

2. Create a New Automation: Set up a new email to be sent automatically a day or two after a client’s appointment. This gives them time to admire their beautiful tan and reflect on the experience.

3. Craft the Perfect Email: Keep the message short, personal, and to the point.

   • Subject Line: Something friendly like, "How's your glow looking?" or "Thanks for coming in, [Client's Name]!"

   • Body: Thank them for their business and mention how much their feedback means to you. Also include tips on extending the life of their spray tan! 

   • Call to Action: Include a clear, direct link to leave a Google review. You can get this link directly from your Google Business Profile.

A well-crafted, automated email not only encourages reviews but also shows clients you appreciate their business, making them more likely to book with you again.

What to Do with Your Reviews

Once the reviews start rolling in, don't let them sit there! Engage with them to show both current and future clients that you're attentive and care about their experience.

• Respond to Every Review: Thank clients for their feedback, whether it's positive or negative. A simple "Thank you so much, [Reviewer's Name]! I'm so glad you love your tan!" goes a long way.

• Share Them on Social Media: Take a screenshot of your best reviews and share them on your social channels. It's a great way to celebrate happy clients and showcase your expertise.

By combining the power of Google reviews with the efficiency of email automation, you can create a cycle of positive feedback that helps your Beettan business thrive.