Beat the Back-to-School Slowdown: Smart Strategies for Your Spray Tan Business!

Aug 06, 2025

Hi Beettan Partner,

As the summer sun starts to fade and the school bells ring, you might notice a slight shift in booking patterns. The "back-to-school" season can sometimes bring a slower pace for beauty businesses, but it's also a fantastic opportunity to get creative and nurture your clientele!

Here are some tips to keep your business glowing through the fall:

1. Target the Busy Parents (and Teachers!)

Parents are often exhausted after the back-to-school rush. Offer a "Parent's Pamper Package" or a "Teacher's Recharge Tan" with a small discount or a complimentary add-on. Think about convenient evening or weekend slots.

2. Promote "Pre-Fall" & Transition Tans

Fall fashion and events are just around the corner! Encourage clients to book for early fall weddings, family photoshoots, or just to maintain a healthy glow as their natural tan fades. Highlight how a spray tan can make them feel confident as they transition their wardrobe.

3. Focus on Self-Care & Wellness

Position spray tanning as an essential part of a self-care routine. After the chaos of summer and school prep, a relaxing, confidence-boosting tan can be just what clients need. Pair it with tips on extending their tan through proper skincare, encouraging product sales.

4. Run a Referral or Loyalty Program

Now is a great time to incentivize your existing clients to spread the word. Offer a bonus for every new client they refer, or introduce a "Buy X, Get Y Free" loyalty card for the slower months.

5. Create Engaging Content

Use your social media and email marketing to share:

"Fall Glow" inspiration: Show how a tan looks with autumn outfits.
Skincare tips: Emphasize hydration and exfoliation for a longer-lasting tan as the weather changes.
Behind-the-scenes: Share your process, client testimonials, or even a "day in the life" to build connection.

6. Consider Package Deals

Bundle a spray tan with a retail product (like our Beettan Daily Tanning Booster or a hydrating lotion) at a slightly reduced price. This encourages higher ticket sales and helps clients maintain their tan, leading to repeat bookings.

This "slow season" is actually a prime time to strengthen your client relationships and lay the groundwork for a busy holiday season. We're here to support you every step of the way!

If you have any questions or want to brainstorm more ideas, don't hesitate to reach out.

Keep shining!