Beettan Q&A: Marketing & Building Your Business

This Beettan Q&A session dives into marketing strategies and overcoming challenges faced by entrepreneurs like you!

Finding Your Target Market & Building a Community:

• Erica Palmisano: Focus on understanding your ideal customer. Don't spread yourself thin – prioritize platforms where you can truly connect with your target audience (e.g., Instagram, Facebook groups). Community engagement, even in a small group, can be more impactful than a large, scattered following.

Marketing Strategies & Time Management:

• Erica: Batch content creation when possible to save time. Look at monthly/quarterly marketing calendars for inspiration. Social media can be both planned and in-the-moment to capture trends.
• Amy Shippy: Being an entrepreneur is challenging. Learn to manage your time effectively (e.g., "driving out" – focusing on tasks you need to do, "driving back" – celebrating achievements). Focus on the controllable and delegate tasks you can't.

Overcoming Video Marketing Anxiety:

• Q: How to get comfortable with video marketing?
  • A: Practice! Record yourself to gradually build confidence.
  • Tips: Use filters, voiceovers, or film in your car (good natural lighting).
  • Remember: Authenticity is key. People connect more with genuine personalities. Focus on self-love and embrace your individuality.

Driving Traffic to Your Booking Site:

• Q: I haven't had many bookings in 3 months. How do I attract clients?
  • A: Include your booking link in all your social media profiles.
  • Utilize free options:
    • Google Business Profile with booking link.
    • Google Ads directly linked to your booking site.
  • Paid Options:
    • Email blasts.
    • Text messaging services.
  • Content Strategy:
    • Follow the 30-60-90 rule:
      • 30% Entertaining content
      • 30% Informative/Educational content
      • 30% Sales-oriented content
    • Include booking link prominently in all posts and captions.
    • Save your booking link in your phone notes for easy access.
    • Consider using a Linktree on Instagram.
  • Call to Action: Direct clients to your booking link instead of relying on DMs or texts.

Boosting Google Business Profile Ranking:

• Google Business Profile is essential: It's free and can greatly improve your search visibility.
• Optimize your profile:
  • Choose the correct category and subcategories.
  • Fill out every section with accurate and detailed information.
• Increase Relevance:
  • Encourage positive reviews (pictures with reviews are even more impactful).
  • Highlight memberships, sponsorships, or awards.
  • Strong SEO from your booking system can also contribute.

Additional Marketing Tips:

• Utilize Reddit: Connect with potential clients in local subreddits relevant to your business.
• Public Relations: Reach out to publications and see if you can be featured.

Building Your Brand & Team:

• Stay Authentic: Be true to yourself and your brand values.
• Be Accountable: Own up to mistakes and celebrate successes, while acknowledging the support you receive.
• Hire Based on Values: Seek out team members who share your core values and are open to learning.
• Attract Talent: Find passionate individuals who already love your brand.

Remember: We all shine brighter together!